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    <loc>https://www.pidginmarketing.com/blog/employer-branding-on-social-media</loc>
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    <lastmod>2025-05-27</lastmod>
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      <image:title>Blog - Why Employer Branding is More Than a Careers Page</image:title>
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      <image:title>Blog - Why Employer Branding is More Than a Careers Page - What holds attention today are human stories, moments that feel real, and content that respects the viewer’s time.</image:title>
      <image:caption>That’s why video is so powerful: in 90 seconds, it can deliver tone, emotion, context and credibility — far more than a thousand words ever could.</image:caption>
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      <image:title>Blog - Why Employer Branding is More Than a Careers Page - This is what researchers are calling the happiness economy.</image:title>
      <image:caption>It’s the idea that emotional experience – feeling valued, included, and connected – is now one of the strongest predictors of how a company will be perceived by candidates and that the higher the happiness value is in a company, the higher performing the company is and the lower the cost for recruitment (as people apply organically and stay for longer!).</image:caption>
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      <image:title>Blog - Why Employer Branding is More Than a Careers Page - The key is balance. You don’t need to dilute your customer-focused messaging or launch a separate platform just for recruitment. Instead, the best employer brands find ways to embed culture storytelling into their everyday content, so it becomes part of the brand voice – not a side note.</image:title>
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    <loc>https://www.pidginmarketing.com/blog/how-content-transforms-recruitment-marketing</loc>
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    <lastmod>2025-04-10</lastmod>
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      <image:title>Blog - How Content Marketing Transforms Recruitment: A Beginner’s Guide</image:title>
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      <image:title>Blog - How Content Marketing Transforms Recruitment: A Beginner’s Guide</image:title>
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      <image:title>Blog - How Content Marketing Transforms Recruitment: A Beginner’s Guide</image:title>
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      <image:title>Blog - How Content Marketing Transforms Recruitment: A Beginner’s Guide</image:title>
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    <loc>https://www.pidginmarketing.com/blog/115-techniques-for-employee-advocacy-on-linkedin-empower-your-team-to-drive-engagement-and-brand-awareness</loc>
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    <lastmod>2024-07-18</lastmod>
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      <image:title>Blog - The Ultimate Guide to Employee Advocacy: 115 Techniques To Empower Your Team, Drive Engagement and Build Brand Awareness on Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Ultimate Guide to Employee Advocacy: 115 Techniques To Empower Your Team, Drive Engagement and Build Brand Awareness on Social Media - Make it stand out</image:title>
      <image:caption>Get buy-in from senior leadership but make sure to spellcheck your presentation in case you didn’t spell ‘employee’ properly.</image:caption>
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      <image:title>Blog - The Ultimate Guide to Employee Advocacy: 115 Techniques To Empower Your Team, Drive Engagement and Build Brand Awareness on Social Media - Make it stand out</image:title>
      <image:caption>Yes, gurl, this headshot is serving face and representing executive realness, okurrr? Slay.</image:caption>
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      <image:title>Blog - The Ultimate Guide to Employee Advocacy: 115 Techniques To Empower Your Team, Drive Engagement and Build Brand Awareness on Social Media - Make it stand out</image:title>
      <image:caption>I hope they don’t call me up on stage, those steps look shoddily made.</image:caption>
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      <image:title>Blog - The Ultimate Guide to Employee Advocacy: 115 Techniques To Empower Your Team, Drive Engagement and Build Brand Awareness on Social Media - Make it stand out</image:title>
      <image:caption>Hurry up and take the picture Jeff! Are you recording a video? Jeff!</image:caption>
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      <image:title>Blog - The Ultimate Guide to Employee Advocacy: 115 Techniques To Empower Your Team, Drive Engagement and Build Brand Awareness on Social Media - Make it stand out</image:title>
      <image:caption>Awh, that’s lovely Jeff. But to be clear we’re clapping for your wife.</image:caption>
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      <image:title>Blog - The Ultimate Guide to Employee Advocacy: 115 Techniques To Empower Your Team, Drive Engagement and Build Brand Awareness on Social Media - Make it stand out</image:title>
      <image:caption>Does anybody have any questions? No, not you. Someone else. No, not you Jeff, sit down!</image:caption>
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      <image:title>Blog - The Ultimate Guide to Employee Advocacy: 115 Techniques To Empower Your Team, Drive Engagement and Build Brand Awareness on Social Media - Make it stand out</image:title>
      <image:caption>Why aren’t you standing up and applauding, Deborah? 28 isn’t a high enough score for you? What do I have to do to earn your respect? 30? 35? When will it be enough Deborah! When?!</image:caption>
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      <image:title>Blog - Continuous learning for continuous improvement - Make it stand out</image:title>
      <image:caption>‘Reproduced with kind permission of PR Smith’s SOSTAC® Plan www.sostac.org</image:caption>
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  <url>
    <loc>https://www.pidginmarketing.com/blog/empathy-and-analytics-three-years-of-pidgin-marketing</loc>
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      <image:title>Blog - Empathy and Analytics: Three Years of Pidgin Marketing</image:title>
      <image:caption>Specialising in warehouse lurking since 2021</image:caption>
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      <image:title>Blog - Pidgin at One: Lessons I've learned as a freelance marketer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613f3e41d26ba10dea190e0a/3d79a0ad-6125-4bae-b5e5-103b6f91287b/saboteur.gif</image:loc>
      <image:title>Blog - Pidgin at One: Lessons I've learned as a freelance marketer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613f3e41d26ba10dea190e0a/12661b00-4edc-43ec-a03a-ab68a9756215/twillight+parody.gif</image:loc>
      <image:title>Blog - Pidgin at One: Lessons I've learned as a freelance marketer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613f3e41d26ba10dea190e0a/553a1d95-546c-4b4c-945b-01b465770970/get+paid.gif</image:loc>
      <image:title>Blog - Pidgin at One: Lessons I've learned as a freelance marketer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Pidgin at One: Lessons I've learned as a freelance marketer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Pidgin at One: Lessons I've learned as a freelance marketer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-05-27</lastmod>
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    <lastmod>2025-05-27</lastmod>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Martin Byrne Founder, Marketing Consultant</image:caption>
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    <loc>https://www.pidginmarketing.com/contact</loc>
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    <lastmod>2021-09-18</lastmod>
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    <lastmod>2026-02-13</lastmod>
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      <image:caption>Baker McKenzie Belfast social media management.</image:caption>
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      <image:caption>Flowlens MRP software content marketing</image:caption>
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      <image:caption>"The Strategic Investment Board" logo - blog copywriting and SEO work.</image:caption>
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      <image:caption>ABL Group - social media content marketing</image:caption>
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      <image:caption>DATA INTELLECT recruitment marketing content production.</image:caption>
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      <image:title>Home - Pidgin – [noun]/ˈpɪdʒɪn/ A form of language that evolves organically between two people who do not share a common tongue.</image:title>
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    <loc>https://www.pidginmarketing.com/recruitment-marketing-agency-uk</loc>
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    <lastmod>2025-05-27</lastmod>
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      <image:title>Recruitment Marketing Specialist UK</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Recruitment Marketing Specialist UK</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
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